Category: Tutorials

Specialists in marketing & customer communication.

How to create your Customer Roadmap

What we’re going to do in this tutorial … We are going to create what we call the customer roadmap. This lists the 5 to 7 main areas of skill, ability and so on that the customer needs to have or get good at, in order for them to solve the problem that they face.…
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TUTORIAL: Creating Your Customer Journey

What we’re going to do in this tutorial … We are going to define what your particular customer journey looks like, which is composed of the 7 key steps a customer goes through to move from “I don’t know you” right through to “I’m a big fan of what you do, I always buy from…
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TUTORIAL: Creating Your Customer Avatar

What we’re going to do in this tutorial … We are going to define your customer avatar, which is a profile of who your customer is and what their interests, hopes and fears are. Why we need to do this … We do this for a number of good reasons: It’s essential to have an…
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TUTORIAL: Evaluating Your Business Idea

What we’re going to do in this tutorial … We are going to take your business idea and ask some killer questions to see just how good an idea it actually is. Then we are going to give it a score, so we can compare it to the other ideas you have. Why we need…
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TUTORIAL: Creating Your Business Idea Shortlist

What we’re going to do in this tutorial … We are going to come up with ideas about services you can provide, and look at who is likely to pay you the most money, and give you the most joy to work with. Just like personal relationships, business works best when both partners are fully…
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TUTORIAL: Defining Your Mission

What we’re going to do in this tutorial … We are going to define your mission, which is an expression of one of the ways we are going to make your vision a reality.  (You can think of a mission as being a business idea.) Why we need to do this … We do this…
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TUTORIAL: Finding Your Vision

What we’re going to do in this tutorial … We are going to have a go at working out what your overall vision is, which is a shared purpose that inspires you and gives a reason and purpose to what you do beyond pennies in bank accounts. Why we need to do this … People…
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