Category: Mission & Identity

Specialists in marketing & customer communication.

How to create your Expert Bio

What we can create with this Blueprint … This blueprint gives you a suggested flow for descriptions of yourself in the form of an expert bio, for situations where you need to tell people who you are, who you serve and why they should listen to what you have to say. This blueprint has been…
Read more

TUTORIAL: Evaluating Your Business Idea

What we’re going to do in this tutorial … We are going to take your business idea and ask some killer questions to see just how good an idea it actually is. Then we are going to give it a score, so we can compare it to the other ideas you have. Why we need…
Read more

TUTORIAL: Creating Your Business Idea Shortlist

What we’re going to do in this tutorial … We are going to come up with ideas about services you can provide, and look at who is likely to pay you the most money, and give you the most joy to work with. Just like personal relationships, business works best when both partners are fully…
Read more

TUTORIAL: Defining Your Mission

What we’re going to do in this tutorial … We are going to define your mission, which is an expression of one of the ways we are going to make your vision a reality.  (You can think of a mission as being a business idea.) Why we need to do this … We do this…
Read more

TUTORIAL: Finding Your Vision

What we’re going to do in this tutorial … We are going to have a go at working out what your overall vision is, which is a shared purpose that inspires you and gives a reason and purpose to what you do beyond pennies in bank accounts. Why we need to do this … People…
Read more