Category: Know Your Customer

Specialists in marketing & customer communication.

How to create your Customer Roadmap

What we’re going to do in this tutorial … We are going to create what we call the customer roadmap. This lists the 5 to 7 main areas of skill, ability and so on that the customer needs to have or get good at, in order for them to solve the problem that they face.…
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TUTORIAL: Creating Your Customer Journey

What we’re going to do in this tutorial … We are going to define what your particular customer journey looks like, which is composed of the 7 key steps a customer goes through to move from “I don’t know you” right through to “I’m a big fan of what you do, I always buy from…
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TUTORIAL: Creating Your Customer Avatar

What we’re going to do in this tutorial … We are going to define your customer avatar, which is a profile of who your customer is and what their interests, hopes and fears are. Why we need to do this … We do this for a number of good reasons: It’s essential to have an…
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