Reading Room

Specialists in marketing & customer communication.

START HERE – the 6 stages of a smart business launch.

The 6 stages of of a smart business launch. Here are the 6 things you need to quickly create the right business for you. Find out more Whether you work with us or not, it’s important for you to know how to design, build and launch your business quickly, so click on each area to…
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START HERE to build and launch a business that works

So, you know how … … normally when you are trying to start a business, there’s a lot of trial and error, mistakes and dead ends. Lots of different tasks and hopes and fears, all fluttering around the idea in your head like moths around a light bulb. And you end up in analysis paralysis…
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How to create your 5 Step Offer Formula

What we are going to do  … The five step formula we are going to show you here is one that has been developed by some of the best minds in the business, and we have used it with great success over a number of years. It has a wide range of applications, and has…
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How to create powerful Testimonials & Case Studies

What we can create with this Blueprint … This blueprint gives you a suggested flow for testimonials and case studies. Testimonials can be powerful, because as humans we like getting evidence from multiple sources as to whether something is good or not. (It’s known in the trade as social proof.)    The problem is that…
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How to create your Expert Bio

What we can create with this Blueprint … This blueprint gives you a suggested flow for descriptions of yourself in the form of an expert bio, for situations where you need to tell people who you are, who you serve and why they should listen to what you have to say. This blueprint has been…
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How to create your Customer Roadmap

What we’re going to do in this tutorial … We are going to create what we call the customer roadmap. This lists the 5 to 7 main areas of skill, ability and so on that the customer needs to have or get good at, in order for them to solve the problem that they face.…
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TUTORIAL: Creating Your Customer Journey

What we’re going to do in this tutorial … We are going to define what your particular customer journey looks like, which is composed of the 7 key steps a customer goes through to move from “I don’t know you” right through to “I’m a big fan of what you do, I always buy from…
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TUTORIAL: Creating Your Customer Avatar

What we’re going to do in this tutorial … We are going to define your customer avatar, which is a profile of who your customer is and what their interests, hopes and fears are. Why we need to do this … We do this for a number of good reasons: It’s essential to have an…
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TUTORIAL: Evaluating Your Business Idea

What we’re going to do in this tutorial … We are going to take your business idea and ask some killer questions to see just how good an idea it actually is. Then we are going to give it a score, so we can compare it to the other ideas you have. Why we need…
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TUTORIAL: Creating Your Business Idea Shortlist

What we’re going to do in this tutorial … We are going to come up with ideas about services you can provide, and look at who is likely to pay you the most money, and give you the most joy to work with. Just like personal relationships, business works best when both partners are fully…
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